Digital Marketing Portfolio
Each project has been worked on collaboratively with each client. We have a shared goal of making an impact for their organization through strong paid ads and social media marketing.
I took over a client's ongoing paid social campaign and improved performance through hands-on campaign, creative, and audience optimization.
I tested and refined ad creative and audience targeting, closely monitoring performance and making ongoing adjustments based on results. I also provided weekly and bi-weekly performance updates and reporting to keep the client informed and guide future campaign strategy.
Results: 758% increase in results in two months
My Role: Paid social strategy, campaign optimization, creative testing, audience management, and performance reporting.
758% Increase in Paid Social Results in Two Months
I supported a paid social campaign focused on increasing brand awareness, audience engagement, and leads across the client's business units. I developed and tested four ad creatives, focusing on clear messaging, visual hierarchy, and creative that could quickly communicate value in-feed.
I also used campaign performance to continually optimize creative and audience targeting. This hands-on approach has helped the client's webinar and product campaigns consistently perform well month over month.
Results:
$0.32 CPC
500%+ increase in impressions
40% increase in CTR
My Role: Paid social creative, campaign optimization, audience targeting, and performance analysis.
Driving Paid Social Performance Through Creative & Audience Optimization
I have extensive experience writing and optimizing website content for SEO, readability, and conversion. In my current agency role, I’ve worked across hundreds of web pages, optimizing copy, meta titles, meta descriptions, headings, image alt text, internal linking, and keyword targeting to help pages perform more effectively in Google search.
I also focus on creating content that is easy to scan, aligned with search intent, and designed to move users toward conversion through clear calls to action, forms, and intentional user pathways.
Scope:
Hundreds of web pages optimized
SEO + search intent
Conversion-focused content
My Role: SEO content strategy, copywriting, on-page optimization, keyword targeting, internal linking, and conversion-focused content development.
Website Content Creation & SEO Optimization
I worked with a startup to establish its branding, content, and digital marketing foundation from the ground up. This included developing brand-aligned social media graphics and content as well as creating 30 pages of website content, from core navigation pages to SEO-optimized blog content.
I also developed an SEO strategy and keyword approach that was incorporated into the website as it was being built, helping establish a strong foundation for future organic growth.
Scope:
30 pages of website content
SEO strategy + keyword research
Branding + social media content
My Role: Digital marketing strategy, SEO, content strategy, website content, branding, and creative development.
Building a Startup's Digital Marketing Foundation from the Ground Up
Digital Marketing Strategy with Results
I’ve worked in marketing for more than 10 years, building and managing digital marketing campaigns that help businesses reach the right audiences and deliver measurable results.
My experience includes paid advertising across Google, LinkedIn, Meta, Reddit, Nextdoor, and YouTube, along with SEO, website content, creative strategy, and performance reporting. I’ve worked with internal marketing teams, small startups, and large organizations, helping them make the most of their marketing budget and find what works for their audience.
Whether I’m building a campaign from the ground up or taking over an existing one, I take a hands-on approach to testing, optimizing, and improving performance. I use the data to understand what’s working, what isn’t, and where there are opportunities to do better.
Strategy. Performance. Creative. Results.